New Left Review 54, November-December 2008


From the philosophe De Brosses in the eighteenth century to the abstract expressionist Barnett Newman and the conceptualist Sol LeWitt in the twentieth—via Hegel, Creuzer and Marx—the fates of the fetish and the commodity, in critical thought and art.

SVEN LÜTTICKEN

ATTENDING TO ABSTRACT THINGS

It has become a moderately popular pastime to accuse modern philosophy and theory, particularly Marxism, of evincing a crypto-idealist aversion to objecthood. Bruno Latour claims that the quintessential modern project is to liberate the subject from its dependency on the object, one prominent instance of which is the Marxian critique of the commodity fetish, that archetypal ‘bad object’. [1] Is materialism, then, in the grips of a religious impulse to spurn the material world and ‘attend to things invisible’—in the form of grand theoretical notions? [2] In fact, for dialectical materialism theoretical abstractions are necessitated by the abstraction inherent in the economic system; the commodity is regarded as insufficiently material, as too ‘theological’, prone to idealist pretenses. In Terry Eagleton’s words, ‘As pure exchange-value, the commodity erases from itself every particle of matter; as alluring auratic object, it parades its own unique sensual being in a kind of spurious show of materiality’. [3] But this inherent duality of the commodity is not static; over time, the ‘spurious’ materiality of the ‘auratic object’ seems to become more so, the commodity becoming increasingly dematerialized and abstract. As Vilém Flusser noted, to abstract means to subtract, and specifically to subtract data from matter; throughout history, abstraction has been a movement towards information. [4] In the ‘information economy’, capitalism has embraced a quasi-theological narrative of dematerialization, creating a need to redefine materialism that is only heightened by the turmoil in which this economy now finds itself.



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